Our Products & Values

Although our hair care products are created by the same manufacturers of major commercial brands found in stores, our approach is different. 

We work closely with our formulators during each stage of the development process and challenge them to find creative, natural solutions for performance, coloring and scent. 

Our goal is to always offer you hair care products made with as many natural and organic ingredients as possible.  Therefore, we do not use artificial colors and fragrances.  We use high quality ingredients to help your hair retain more moisture.  Below you will find a complete list of ingredients we use in our hair care products.

Moisturizers & Humectants - to hydrate your hair

Organic Aloe Vera Juice

Slippery Elm Extract

Kosher Vegetable Glycerin 

Natural Oils & Butters - to lubricate and help your hair retain moisture

Sweet Almond Oil

Apricot Oil

Hazelnut Oil

Mango Butter

Sunflower Oil

Organic Coconut Oil

Organic Extra Virgin Olive Oil

Organic Rosehip Oil

Broccoli Seed Oil 

Natural Scents for Fragrance - All natural. No phthalates, formaldehyde or parabens

Strawberry Distillate

Sweet Orange Essential Oil

Peppermint Essential Oil

Tea Tree Essential Oil

Vanilla Extract

Color

Mica is a mineral extracted from the earth.

Performance Ingredients

Pathenol /Pro-vitamin B5 - a water soluble conditioning agent which imparts softness to hair strands.

Behentrimonium Methosulfate - a conditioner and emulsifier derived from Colza oil.  Emulsifiers suspend oil into water.  Not to be confused with harsh "sulfates" which can be drying to the hair.  

Cetearyl Alcohol - a non-drying, moisture enhancing fatty alcohol used as a thickening agent.

Cocamidopropyl Betaine - a foam boosting surfactant derived from coconut oil (featured in Wash Me Gently only).

Decyl Glucoside - a mild surfactant derived from sugar.  Commonly used in premium baby shampoos because of its gentle cleansing properties (featured in Wash Me Gently only).

Acrylic Polymers - a synthetic, water-soluble polymer.  Its film-forming properties help to evenly smooth product over the hair and can later be easily rinsed out (featured in "Conditional Love" only).

Hydrolyzed Wheat Protein - protein derived from wheat.  Provides strength to the hair by penetrating the cortex of the strand and helping it to retain more moisture / water. (featured in "Conditional Love" only).

Silk Amino Acids - protein derived from silk proteins.  (see above Hydrolyzed Wheat Protein) 

Preservatives & Anti-Oxidants

Tocopherol (Vitamin E) - is an anti-oxidant which protects oils from oxidizing.  It is a naturally occurring element present in many vegetables (ex. avocados, spinach, broccoli).

Phenoxyethanol, Caprylyl Glycol, Sorbic Acid - (Optiphen Plus ™) A globally approved paraben-free and formaldehyde-free preservative combination.

We are a family-owned company.  Our motto?  If it's not good enough to use on our family, it's not good enough for yours.

Take care,

LUV Naturals