Our Products & Values
Although our hair care products are created by the same manufacturers of major commercial brands found in stores, our approach is different.
We work closely with our formulators during each stage of the development process and challenge them to find creative, natural solutions for performance, coloring and scent.
Our goal is to always offer you hair care products made with as many natural and organic ingredients as possible. Therefore, we do not use artificial colors and fragrances. We use high quality ingredients to help your hair retain more moisture. Below you will find a complete list of ingredients we use in our hair care products.
Moisturizers & Humectants - to hydrate your hair
Organic Aloe Vera Juice
Slippery Elm Extract
Kosher Vegetable Glycerin
Natural Oils & Butters - to lubricate and help your hair retain moisture
Sweet Almond Oil
Organic Coconut Oil
Organic Extra Virgin Olive Oil
Organic Rosehip Oil
Broccoli Seed Oil
Natural Scents for Fragrance - All natural. No phthalates, formaldehyde or parabens
Sweet Orange Essential Oil
Peppermint Essential Oil
Tea Tree Essential Oil
Mica is a mineral extracted from the earth.
Pathenol /Pro-vitamin B5 - a water soluble conditioning agent which imparts softness to hair strands.
Behentrimonium Methosulfate - a conditioner and emulsifier derived from Colza oil. Emulsifiers suspend oil into water. Not to be confused with harsh "sulfates" which can be drying to the hair.
Cetearyl Alcohol - a non-drying, moisture enhancing fatty alcohol used as a thickening agent.
Cocamidopropyl Betaine - a foam boosting surfactant derived from coconut oil (featured in Wash Me Gently only).
Decyl Glucoside - a mild surfactant derived from sugar. Commonly used in premium baby shampoos because of its gentle cleansing properties (featured in Wash Me Gently only).
Acrylic Polymers - a synthetic, water-soluble polymer. Its film-forming properties help to evenly smooth product over the hair and can later be easily rinsed out (featured in "Conditional Love" only).
Hydrolyzed Wheat Protein - protein derived from wheat. Provides strength to the hair by penetrating the cortex of the strand and helping it to retain more moisture / water. (featured in "Conditional Love" only).
Silk Amino Acids - protein derived from silk proteins. (see above Hydrolyzed Wheat Protein)
Preservatives & Anti-Oxidants
Tocopherol (Vitamin E) - is an anti-oxidant which protects oils from oxidizing. It is a naturally occurring element present in many vegetables (ex. avocados, spinach, broccoli).
Phenoxyethanol, Caprylyl Glycol, Sorbic Acid - (Optiphen Plus ™) A globally approved paraben-free and formaldehyde-free preservative combination.
We are a family-owned company. Our motto? If it's not good enough to use on our family, it's not good enough for yours.